Most marketers make the mistake of looking for the next “shiny object” when they unknowingly have gold sitting right under their nose…
Case in point…
Yesterday on our Copy Accelerator call, one of our members (Austin Gillis) mentioned that he just implemented my OLOF upsell formula on an offer he’s been writing copy for for a few years.
And guess what happened?
It boosted the AOV by nearly $80!
Yes, $80…
Think about that.
This isn’t a high ticket offer.
It’s a normal info product that sells for $49.
And when he followed the OLOF formula…
They added nearly $80 to the AOV (with about $40 of that being profit).
That is INSANE.
And a job well done by Austin…
But here’s what’s interesting to me…
And it’s something I want you to take away from this story.
My upsell formula that Austin used wasn’t anything new to him.
I taught it at one of our previous events.
And it’s been in our Copy Accelerator member’s area for over a year.
So he’s had access to it.
He just hadn’t used it yet.
But once he decided to use it…
It completely changed the potential of that offer.
With the new AOV, they’ll be able to buy more traffic…
And scale that puppy to hundreds of sales a day.
Point being…
Most marketers fail to see the gold that they already have.
I know I’m guilty of this (many times over).
You simply forget…
Or you don’t implement something that you KNOW works.
We’re blinded by the shiny, new thing.
But what gets the best results is simply executing on the “gold” really well.
Things like having a killer offer…
An intriging lead…
And a first upsell that’s dialed-in…
That’s the stuff that matters.
I know it’s easy to chase every shiny thing that comes your way…
But if you can simply execute on the gold you already have…
You’ll be ahead of 95% of marketers.
So keep that in mind…
And enjoy your Wednesday.
– Justin
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Note: If you like the insights I share in my emails, you may be interested in working with me in my mentoring program.
You’ll get to learn from me, Stefan Georgi and a group of A-list copywriters every single day.
We’ve already helped hundreds of copywriters hit multiple 6-figures in income like Amber Peoples, Tanner Henkel, Mario Castelli, Scott Conorton, Michael Rochin, Scott Mills, Krista Edsall and more.
We’ve also helped offer owners like Troy Ericson, Steve Gunn, VShred, and Conor Boyland to scale their offers to hundreds (and even thousands) of sales a day.
If you want to work with us, get feedback on your copy, and potentially 2-5x where you’re at now…
Then I suggest giving this a read and seeing if it’s for you…
-> Mentor under Justin & Stefan
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