f you want your copy to be unbeatable…
Whether that’s ads you’re running…
Emails you’re sending…
Or long form sales letters you’re writing…
Then I believe you need to study and swipe the old school, winning ads from the 70s, 80s and 90s.
Why?
Because when you compare the old-school ads written by guys like Halbert, Bencivenga, and Schwartz to what most modern-day copywriters come up with…
The new stuff doesn’t hold a candle to it.
Why?
Cause the old-school ads have truly UNIQUE big ideas, mechanisms and headlines.
This is why many of their ads were long running controls.
And couldn’t be beaten.
It wasn’t so much their writing…
Or how they phrased things…
It’s the simple fact that they were able to come up with incredibly UNIQUE big ideas, headlines and mechanisms.
For example…
Gary Bencivenga’s famous “Great Nursing Home Escape” ad that he wrote for Boardroom was mailed for years and years (and made Gary rich beyond his wildest dreams)…
Or Gary Halbert’s legendary “Illegal Sexual Stimulant” ad that he wrote for Tova Borgnine’s perfume that caused the fire department to be called because so many people showed up to buy the perfume…
Both these ads were completely unique.
And original.
And it’s why they were long-running controls for years and years (and made both of the writers a fortune).
Sadly, the ability to come up with UNIQUE ideas like the guys in the 70s, 80s and 90s did has really faded.
Why?
I can’t say for certain…
But my gut says it’s because most copywriters today learned to write copy through a formula…
Or a template…
And while this makes it a lot easier to get started…
It can also hamper your creativity…
And make your copy sound like everyone else’s.
So what’s the solution to this?
How do you spark your creativity so you can come up with truly unique ideas for your headlines, big ideas and mechanisms?
I believe the answer is studying (and swiping) from the guys who were the best at this.
I’m talking about the OG copy wizards like Kennedy, Halbert, Rutz, Jayme, Schwartz, Suarez, Bencivenga, Makepeace and more…
Cause those guys had God-like ability to come up with unique ideas.
And once you start thumbing through their copy…
You’ll see what I mean.
You’ll feel a flood of UNIQUE ideas (things you never thought of before) seeping into into your brain one after another.
Which will not only make it easier to write…
But more importantly, it will give you the UNIQUE angles your copy needs so that it’s unbeatable for years to come.
That’s how powerful it can be to study these old-school ink slingers.
Now if you’re serious about doing this…
And you want to study the greats…
There’s a few ways to do it.
You can obviously search through Swiped.co and find a few good swipes on there.
You can also Google the old ads, and find some of those hosted on random copywriting blogs.
I’ve done both of these myself in the past.
And while it does work for finding ads…
The downside is that it takes a LOT of time..
And it can be incredibly frustrating when you find ads and theyre blurry, or they weren’t scanned properly.
So if you value your time, hunting and searching for ads might not be the best use of your time.
Which brings me to the reason I’m writing you this email today.
Recently, my friend Matt Bockensette put together a NEW way to get your hands on the legendary ads written by guys like Halbert, Kennedy, Sugarman, Rutz, Jayme, Schwartz, Nicholas, Mel Martin, Clayton Makepeace and more…
It’s called the “Copy Legends Swipe Vault”.
And it has 1,749 of the best-performing direct response ads of all time.
Matt has actually offered this swipe file on his website for years…
Usually at a cost of $497 (sometimes even more).
But for the next 7 days, Matt is letting you get your hands on his entire collection of 1,749 legendary ads and sales letters from the best copywriters of the 70s, 80s and 90s for just $297.
That’s $200 off the regular price.
And less than a dollar a day if you spread it out over the course of a year.
And for that price, you’re getting lifetime access to the best-performing ads and sales letters written by legends like…
– Gary Halbert
– Gary Bencivenga
– Eugene Schwartz
– Joe Sugarman
– Mel Martin
– Bill Jayme
– Ted Nicholas
– Jim Rutz
– Dan Kennedy
– Ben Suarez
– Jay Abraham
– Claude Hopkins
– Scott Haines
– Clayton Makepeace
– And a whole lot more…
You get all these guys best ads for just $297.
Which is a hell of a deal if you ask me.
And my favorite part is that no matter which niche you’re in, this collection will have something for you.
Cause it’s loaded with a wide variety of ads including health supplements, investing, golf trainings, fitness products, diets, gardening, cooking, portable heaters, collectibles, biz op, anti-aging, skin care, getting a job, speed reading, tech gadgets, tax savings, music lessons, language learning, subscription offers and whole lot more.
This swipe file is the real deal.
And like I said it usually sells for $497 (or more).
But if you pick it up this week, you can snag it for just $297.
So it’s a hell of a deal.
Now before I wrap this up…
I want to leave you with something…
If you’re serious about writing better copy…
Then you have to come up with truly UNIQUE headlines, big ideas and mechanisms.
That’s what good copy is all about.
And in my opinion, the best way to do that is to study the guys who did it the best.
The Gary Halbert’s…
The Gary Bencivenga’s…
The Eugene Schwartz’s…
These guys were truly UNIQUE.
And that’s what this siwpe file gives you.
You’ll get instant access to 1,749 of the best-performing ads and salesletters of the golden era of copywriting for you to study, swipe and most importantly…profit from.
Again, the price is usually $497.
But you can get it for just $297 if you snag a copy today.
So I highly suggest you do.
You can get all the details on the deal, and see exactly what’s in the swipe file at the link below…
Enjoy,
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
