A question came in from copywriter Robby Alexander asking if I could share some real-world examples of proven hooks to use in emails…
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Your emails this week on hooks have been very helpful. I guess I didn’t realize how important the hook was until I saw you lay it out in clear terms.
With that said, would you mind sharing some real-world examples of email hooks we could use?
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Sure thing.
Let’s look at one of my favorite hooks…
The contrarian hook.
This one stands out, because you’re basically going against what everyone else in your niche is saying.
So if everyone in your niche is screaming “keto, keto, keto”…
And then you write an email titled “the case against keto”, it’s gonna pique their interest.
That’s what the contrarian hook is all about.
I’ll give you another example…
Back in April when I promoted Brent Charleton’s mindset course, I knew contrarian emails would work really well.
Why?
Because during that launch, multiple affiliates in the copywriting space were promoting the course…
Ian Stanley promoted it…
Dan Ferrari sent a bunch of emails for it…
Jason Capital ran a webinar for it…
So a lot of people on those lists were seeing those guys sing the praises of Brent.
So what did I do?
I went the opposite way.
I wrote a bunch of contrarian emails like…
– the case against Brent Charleton
– is Brent Charleton a SCAM?
– 3 types of people that Brent’s method WON’T work for
So instead of simply singing the praises of Brent like everyone else, I showed some of the “downsides” of using Brent’s method.
For example…
In one of my emails, I talked about how Brent’s method works really well for getting rid of money blocks, writer’s block, procrastination, imposter syndrome and more…
However…
It can also be uncomfortable and stir up a lot of emotions.
It’s not like a Tony Robbins seminar where you’re dancing in the aisles and having fun.
His work is a lot deeper than that.
And it forces you to confront uncomfortable stuff about your childhood, your parents and how you were raised.
So I talked about all that in my email…
I showed the “downsides” of using Brent’s method.
And then at the end of the email…
I brought it back to the positive by saying “even though Brent’s method can be uncomfortable…
It’s changed my life more than ayahuasca, therapy or Tony Robbins ever did.
And I still use it to this day because it continues to help me get past mental blocks I have with writing, success, procrastination and more”.
So I sent numerous emails like that…
And guess what?
Those contrarian emails absolutely crushed.
Out of the 16 emails I sent during the launch, the contrarian ones were all in the top 5 in terms of sales.
Why?
Because they went “against the grain”.
So people felt like they had to read them.
Point being…
Making a lot of sales with email becomes quite easy when you use proven hooks (like the contrarian hook).
A good hook will make or break your email.
So you’d be smart to put more focus on coming up with good hooks.
Obviously you can do this on your own, and test different hooks to see what works…
Or…
If you want, you can simply swipe the 13 most profitable email hooks I’ve discovered after years and years of testing…
So if you want access to those 13 hooks…
And a breakdown of each one…
Then I suggest you snag a copy of my course that I just re-opened titled the “13 Most Profitable Email Hooks Of All Time”.
I previously released this course in June…
And at that time, some of the biggest copywriters in the game picked it up including Jason Capital, Paul Martinez, Jerrod Harlan and Gary Bencivenga.
In the course, I show you endless examples of each of the 13 most profitable email hooks including…
– the “S.T.D. hook” that brought in over 70,000 buyers for a supplement offer in a single year
– the “Truth Serum hook” that outperformed every other email in a recent launch and helped me nab 2nd place in the launch
– the “P.O.T.P. hook” that crushes in niches where your buyers are highly skeptical (like “make money”, fitness, financial and health)
– the “Admission hook” that sold 112 units of a $1997 physical product ($223k in total sales)
– the “M.I.T. hook” that’s probably the easiest email to write, but also continues to dominate in niches like dating, financial and health
– the “Dr. Doom hook” that I’ve used to DOUBLE the sales on the last day of a sale or a launch
– the “BL tease” that makes it as easy as pie to sell courses, ebooks and information products
– the “tin foil hook” that’s so weird and outlandish that it gets massive open rates which in turn leads to big sales
– the “Therapy Mirror” hook that’s pulled in more sales than any other email I’ve sent in 2023 (this is by far the best performing hook I’ve used this year)
– Plus many, many more of the most profitable email hooks of all time
All that (and more) is revealed to you in this course.
Plus you’re also getting an entire swipe file of all the email hooks I show you…
So you’ll have that swipe file to keep…
And you can refer back to it anytime you need an idea for an email.
I put a ton of effort into this training…
And I think it will be insanely helpful (and profitable) for you if…
– You have your own email list…
– You write email copy for clients…
– You’re a list manager…
– Or you’re new to email copy and you’d like to have some proven emails to swipe
If any of those sound like you…
Then this training will be right up your alley.
Cause here’s the truth…
You can spend years and years testing new email hooks and try to figure out which ones work best…
Or…
You can simply use the 13 proven, tested and highly profitable hooks I’m gonna share with you on the training.
I already slaved over the ideas…
I spent hundreds of hours writing the copy….
I ran split test after split test…
And now instead of doing the same yourself…
You can just swoop in and use the winning hooks that I’m gonna show you.
So if that appeals to you…
Then I suggest snagging a copy of the recording of this training while I’m re-opening it for the next few days..
In the past, I’ve sold courses for as much as $1499.
But until Sunday night, you can pick this one up for just two payments of $99.
So it’s incredibly affordable…
And I’m willing to bet it will not only make your email copy sell more stuff…
But it will make your writing easier as well…
So if that interests you…
I suggest you snag a copy of this training while it’s available until Sunday night.
I don’t have a fancy sales page to sell you on this.
So if you want to get your hands on it…
Just head over to the checkout page and grab the recording and the PDF of “The 13 Most Profitable Email Hooks Of All Time” right here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
