Back when I was mentoring under A-lister David Deutsch, one of the things he always pounded into my head was that if I wanted my copy to convert, it HAD to have a unique angle.
For example…
I remember back in 2014 I wrote what I thought was a good email for our Patriot Power Greens supplement.
The email hit on all the problems our buyer had…
I talked about how it felt to grow old…
And how it was getting harder to get up and down the stairs…
Or to sit on the floor and play with their grandkids…
I laid all their problems out…
And then at the end of the email, I turned it around and gave them some hope.
I showed them how Patriot Power Greens could halt “father time” and give them back the energy, stamina and youthful vitality they used to have.
All in all, I thought the email was great.
It nailed all the pain points…
And painted a great picture of a better future for them.
So I figured David was gonna love the copy.
In my head, I could already picture him giving me kudos and saying “you’re really starting to get this”…
Well, unfortunately for me…
That’s not how it went down.
Cause as soon as David and I got on Zoom…
Ole’ DD basically told me my copy was shit.
He said that it sounded like every other anti-aging email in his inbox.
There was nothing unique about it.
It was just generic, boiler plate copy.
Ooooof.
Talk about a kick in the balls.
I remember feeling like I was about to cry…
I worked my ass off on that email…
And now an A-list copywriter was telling me that it was crap.
So even though I thought it was good, I begrudgingly scrapped it.
And started over.
And on the new email…
DD told me he wanted me to really focus on the angle of the email.
He wanted me to find something unique that would set it apart…
And make it stand out.
So we mulled over some ideas…
And we finally came up with a killer hook about the dangers of V8 Juice.
Literally the subject line was…
V8 Juice worse for your heart than McDonald’s french fries?
And in the email we showed how V8 Juice had 3x the amount of sodium as McDonald’s french fries…
And how a bunch of doctors said V8 was “junk”.
And then at the end of the email we simply said “if you want a healthier juice to drink in the morning that has 38 fruits and veggies and is even used by elite units in the US Coast Guard, then check out Patriot Power Greens”
That was the whole email.
The angle was totally unique.
And it stood out from every other anti-aging email.
And guess what happened as a result?
It absolutely crushed!
I remember the first time we ran that email we spent $3500 on an email drop, and it brought back a little over $15,400 in sales!
So it had a 4.5x ROI.
Which is insane.
And it continued to run profitably for almost a year on email traffic.
So it was a huge winner.
And that just goes to show you how important it is to have a unique angle on your emails.
The angle is what sets your email apart.
It gets people reading…
And it ultimately pushes them to buy.
So you want to be damn good at coming up with unique angles for your emails.
Which leads me to the reason I’m writing to you today…
For the next few days I’m re-opening my hit course on “The 13 Most Profitable Emails Of All Time”.
I previously released this last summer…
And at that time, some of the biggest copywriters in the game picked it up including Jason Capital, Paul Martinez, Jerrod Harlan and Gary Bencivenga.
In the course I show you endless examples of the 13 most profitable email angles I’ve ever seen including…
– the “Dream Catcher Email” that brought in over 70,000 buyers for a supplement offer in a single year
– the “Ticking Clock Email” that has been responsible for over 40% of my sales in 2024
– the “Contrarian Email” that pulled in 3x as many sales as every other email I sent in a recent launch
– the “P.O.T.P. email” that crushes in niches where buyers are highly skeptical (like “make money”, fitness, financial and health)
– the “Truth Serum Email” that was the #1 email in two of my launches so far in 2024
– the “Dr. Doom Email” that I use to DOUBLE the sales on the last day of any sale or launch
– the “Zero To Hero Email” that I used in my CopyHour promo that not only crushed, but were a breeze to write
– the “B.P.P. Email” that’s pulled in more sales than any other email I’ve sent in 2023 and 2024 (this is by far the best performing email I’ve used this year, and you can easily swipe it for yourself)
– Plus many, many more of the most profitable emails of all time
So that’s what the training is all about.
I’m also gonna give ya an entire swipe file of all the emails from the training.
So you’ll have that swipe file to keep…
And you can refer back to it anytime you need an idea for an email.
I put a ton of effort into this training…
And I think it will be insanely helpful (and profitable) for you if…
– You have your own email list…
– You write email copy for clients…
– You’re a list manager…
– Or you want to finally take the leap and get into email copywriting for the first time…
If any of those sound like you…
Then you should pick this baby up.
Cause here’s the truth…
You can spend years and years testing new email angles and trying to figure out which ones work…
Or…
You can simply use the 13 proven email angles I’m gonna share with you on the training.
I already slaved over the ideas…
I spent hundreds of hours writing the copy….
I ran split test after split test…
And now instead of doing the same yourself…
You can just swoop in and use the winning email angles that I’m gonna show you.
So if that appeals to you…
Then I suggest snagging a copy of this training while I’m re-opening it for the next few days..
The training is just $197.
And if you want to split that into two payments of $99, you can do that as well.
So that’s the deal…
I don’t have a fancy sales page to sell you on this.
So if you want to get your hands on it…
Just head over to the checkout page…
And grab your copy of “The 13 Most Profitable Emails Of All Time”.
You’ll get a 142 page PDF with example after example of the winning emails…
And you’ll also get a training with me breaking each email down, and showing you how to write similar emails for yourself.
So if that floats your boat…
I suggest you pick up a copy of it right here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
