“L.A. has warped your mind. You’re completely out of touch with what normal people eat”
I remember saying this to my buddy Dave Sinick a few years ago…
At the time, Dave had just released a new cookbook called “Paleo Plenty”.
In the cookbook he had 60+ paleo recipes that you could make in 30 minutes or less.
So overall, he had the right idea…
However…
When I started thumbing through the book…
I quickly realized that he was out of touch with his target audience.
Why?
Cause instead of the book being filled with foods like…
Hamburgers…
French fries…
And pastas…
It was filled with gourmet, high-brow foods like…
Fried okra…
Fennel salad…
And tarrot root chips…
Seriously.
That’s what was in it.
It was like a bougie, LA cookbook.
And while those foods might have been normal for the chef who created it…
It’s not normal for most people.
Normal for most people is eating at McDonald’s…
Or Applebee’s…
Or the Olive Garden…
That’s normal.
So if a normal person is trying to lose weight…
They don’t want to lose weight by eating fried okra…
They want to do it by eating healthier versions of french fries and burgers.
That’s what they want.
And if you want to make a sale to them…
You have to understand that.
Remember…
It’s not about what YOU want to sell…
It’s about what THEY want to buy!
That’s a million dollar lesson right there.
So I hope you take it to heart…
And put it to use…
It’s all about THEM…
– Justin
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