This is a question I get a lot…
“Knowing what you know now, what would you do if you were starting over as a new copywriter today?”
Great question.
First, I wouldn’t make the mistakes I made when I got into copywriting.
I started writing copy in 2008, and I was a stubborn son of a bitch at the time…
I thought I could figure it all out on my own.
And that I didn’t need anyone’s help.
So I spent most of my nights up until 2 AM studying old Dan Kennedy and Gary Halbert books.
Which was helpful…
I learned a lot about copy from those guys…
But those books didn’t give me a detailed roadmap for getting good at copy.
And in fact, everything they taught, I thought I was doing in my copy.
I thought my headlines were pulling the reader in…
I thought my copy was packed with emotion…
But the reality was, I wasn’t doing any of that stuff.
Truth was…
My headlines were boring…
And my copy was so flat, there was barely a lick of emotion in it.
This is one of the big issues with learning copy on your own…
You can’t see the mistakes in your copy.
So you’re unaware you’re doing anything wrong.
So what did I do to fix this?
For me, it wasn’t until I put my ego aside, and paid David Deutsch to teach me how to get good at copy that my copy started to improve.
Mentoring under David was the first time I ever had “formal” copy training.
And let me tell you…
It was eye-opening.
I realized very quickly that I wasn’t doing enough research (AKA I didn’t know my buyer well enough)…
I realized that my big ideas weren’t big ideas at all.
They were merely mediocre ideas…
It was one lesson after another while I mentored under him.
And as a result of that mentorship, not only did my copy get significantly better…
But my income shot up as well.
In fact in the years we worked together, my income went from $220k a year to $700k a year to $2.2 million a year.
That big leap in income would NOT have happened if I hadn’t had a mentor like David.
Now you might be wondering why I’m sharing this story with you…
Well, it’s simple…
If I was a brand new copywriter today…
Someone who had never written a lick of copy…
The first thing I would do is get a mentor to start.
I’d learn from someone who knows EXACTLY what I should be doing (and what I shouldn’t be doing).
This way I wouldn’t waste years trying to figure it out on my own…
And I wouldn’t develop a bunch of bad copy habits (like I did).
Now I know getting a mentor is not cheap.
I mean, programs like Copy Accelerator cost $17k+ per year.
However, this is why Stefan and I created our 8-week copywriting mentorship.
We wanted a more affordable way to teach new copywriters everything they need to know to write winning ads, emails and sales pages.
And we wanted to do it in a way that would allow YOU to get feedback on your copy along the way.
So not only are you learning the copy principles…
You’re also getting a top level copywriter to look at your work and show you what you can improve to make your copy better.
So it’s the best of both worlds.
And like I said yesterday, a mentorship like this should easily cost $2,000.
Or at the very least $1,000.
But Stefan is adamant that we keep it at $497 for this cohort.
Which is a steal for you…
So for $497, you’ll get 8 weeks of copywriting mentorship…
And by the end you’ll know exactly what you need to do to write winning ads, emails and sales pages.
So that’s the deal.
And if I was a new copywriter…
Or if I was in a job I hated and I wanted to make a move into copywriting…
This is what I would do first.
I would do the 8-week mentorship.
It’s the best investment you can make.
Now before I give you the link to check it out, I do have to warn you…
We do not just accept anyone and everyone into the mentorship.
It’s on an application basis.
We only have so many coaches, so the spots are limited.
So if you want to be a part of it…
I suggest you put some thought into your application.
Think through your answers…
And sell us on why you should be a part of this life-changing group.
Cause if you just half-ass your application…
You won’t get in.
And then you’ll miss out on the amazing experience some of our past mentees have had…
Like Deepak Chawla who was in the last mentorship group and said “I learned so much that I implemented right away, and now I’m doing what I love the most and earning more than ever”
Or John Michael-Williams who said “this is the best thing I’ve done for my copywriting to date”
Or Debra Farrimond who said “I thought I was getting a refresher course on copy, but it was SO MUCH MORE. If I had only 5 stars to give the mentorship, it would get all 5. But if it was my choice I’d give it 5000!”
So as you can see the 8-week mentorship is the real deal.
So if you want to be a part of it…
Fill out an application today.
And we’ll let you know next week if you’re accepted into the mentorship.
You can find more info about the mentorship (like dates and times) on the application here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
