One of the most profitable things you can do is comb through old ads and steal the “hooks” they use for your own copy.
For example…
Let’s say I’m looking at this classic Mel Martin ad that he wrote for Boardroom in the 90s…
The “hook” of this ad is obviously “things THEY don’t want you to know”.
Which is a time-tested hook.
I mean that hook has worked for over 50 years.
So no matter what niche I’m writing for, I could scan this ad and easily come up with some unique ideas for emails or ads I’m writing…
For example, if I was writing for the women’s relationship market…
What men don’t want you to know about why they pull away
For the survival market…
What the government doesn’t want you to know about the spread of 5G
For the financial market…
What Joe Biden doesn’t want you to know about the future of your 401k
For the golf market…
What your golf buddies hope you never learn about breaking 90
For the men’s dating market…
What women won’t tell you about what turns them on
For the copywriting market…
What most gurus won’t tell you about the very real threat of AI
I could go on and on with this…
But you get the point.
All I’m doing is taking a proven “hook” that worked 30 years ago…
And swiping it for my emails and ads today.
Easy peasy.
Swiping like this cuts out all of the time you waste trying to come up with new ideas.
And it makes the writing process much easier.
So if you’re interested in making things easier on yourself…
I suggest having a swipe file filled with proven hooks nearby when you write…
Which is exactly what the Copy Legends swipe file that I’ve been telling you about is.
This swipe is loaded with 1,749 ads from the greatest copywriters of all time like Halbert, Bencivenga, Makepeace, Martin, Sugarman, Rutz, Caples, Kennedy, Karbo, Suarez, Schwartz and more…
So it’s beyond valuable…
And it has more hooks in it for emails and ads then you could ever use in a lifetime.
However…
Today is the last day of the special sale that Matt is having on the Copy Legends swipe file.
After 11:59 PM CT tonight, the swipe file jumps in price from $297 to $497.
So if you want to get your hands on it…
I wouldn’t wait much longer.
Cause if you miss the deadline tonight…
You’ll have to pay full price (no exceptions).
So if you’ve been eyeing this all week, and waiting til the last minute to pick it up…
Consider this your last warning.
Cause it goes back to $497 tonight.
So if that piques your interest…
I suggest you check out all 1,749 ads in this massive collection, and grab yourself a copy at the discounted price right here.
And I really hope you pick this up…
There’s a reason I bought this swipe myself (with my own money).
It’s cause it makes writing emails, subject lines and coming up with new ads a whole lot easier.
Again, the discounted price on the swipe expires at 11:59 PM CT tonight.
So I wouldn’t dilly dally.
Here’s the link again…
-> Last day to pick up this massive swipe file at a $200 discount
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
