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The list of similarities between dating and selling is quite long.

So in honor of the comepletely made-up Valentine’s holiday that’s happening tomorrow…

Here’s a few similarities between dating and selling that will help you to be better at both.

Starting with…

1.  Desperation is a stinky cologne in both dating and selling.  If the other person can sense that you don’t have many other options, they will see you differently.  You’ll go from a 9 to a 6 in their mind (or maybe even lower).  The more desperate you are in both selling and dating, the less success you’ll have. Desperation is a stinky cologne, remember that.

2.  First impressions are everything.  If you’re a guy and you’re needy, boring and asking the standard “where are you from” quesions to a woman, it’s gonna be hard to recover from that.  You’ll immediately be placed in the “non lover” category. All cause you started off on the wrong foot.  Well same thing applies to selling.  If you’re dressed like shit, not on time, and unorganized you just left a bad first impression.  And that’s almost impossible to recover from.  So first impressions really matter in both dating and selling. 

3. Nothing beats time spent together.  I’ve had people on my list for 3+ years who only recently bought something from me.  It took a long time for me to make that sale.  But thats the power of time spent together.  And same thing happens with dating.  There’s a reason most people meet their spouse at school or through work.  It’s cause you spend a lot of time with those people.  And the more time you spend with someone, the better your chances of dating them are…

4.  Real connection only happens when you’re willing to share yourself (flaws and all).  I try to share as much “real” stuff in my emails as I can.  Some of the stuff I share makes me look good.  While other things are embarrassing.  But when you share the embarrassing things, it lets people connect with your “rough edges”.  People can’t connect with someone who’s perfect.  They connect with you on your flaws.  So let them see who you are, rough edges and all. 

5. You can’t “logic” someone into loving you or buying from you.  In dating, a lot of guys think all they need to do is show a list of their accomplishments and women will swoon over them.  So they focus on the 6-figure job they have, and how in shape they are.  Having these things will certainly give you a leg-up on other guys, but they won’t make a woman attracted to you.  You got a better chance of attracting her if you’re confident, fun and able to connect with her on a deep level.  Cause that stirs her emotions.  And emotions will always beat out a logical argument.  Same thing happens with selling.  People need to be sold on an emotional level. You can’t logic someone into buying from you.   

So there ya go…

Feel free to steal a few of these to improve your biz or your love life.  

I hope you do.

I’ll be back tomorrow with more…

Enjoy your Monday,

– Justin


If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.