Not a week goes by that someone in my Facebook group doesn’t ask…
“what copywriting books should I be reading?”
It’s a common question…
And if the person is new to copy I usually suggest The Copywriter’s Handbook by Bob Bly (a great place to start)…
But if the person already understands the basics of copy…
Like they have an idea of what a headline is…
What a “hook” is…
And they understand “proof”…
I will actually tell them to NOT read copywriting books.
Why?
Because once you understand the fundamentals of copy, you’d be better off spending that time reading actual pieces of copy.
And here’s why I say that…
When I was running Copy Accelerator, I was training hundreds of copywriters…
And I realized very quickly that the best way for people to learn copy is through examples.
So studying the headlines on winning sales pages…
Or disecting 10 different Facebook ads…
Or breaking down the “big idea” in a direct mail piece…
It’s by studying these examples of real-world copy that you start to truly understand the concepts.
Cause now it’s NOT just concepts…
You’re seeing the concepts in action.
I’ll give ya an example…
If I’m teaching you how to write headlines, I could tell you that a headline needs to have curiosity, specificity and proof in it…
Or…
I could SHOW you a headline like the one below that has curiosity, specificity and proof in it…
Which one has more impact on you?
The example, right?
Having the real-world example of what a headline should look like makes the concept easier to understand.
That’s why I’m such a big fan of learning through studying pieces of copy in the real world (and not just learning the concepts in a book).
It helps ingrain the concepts…
And you walk away truly understanding those concepts.
Which ties in perfectly with the swipe file I’ve been telling you about for the last two days.
In case you missed my other emails, Todd Brown just released a 4000+ page swipe file of the BEST sales letters of the last decade.
He did all the work collecting these letters…
And putting them into binders…
And now he’s letting 250 lucky people get their hands on one.
Last I heard from his team, 150 of the swipe files have already been claimed.
So there’s not many left.
And I’d be willing to bet the remaining 100 units will sell out in the next day or so.
So if you’re serious about getting good at copy…
And you want to have a massive swipe file of WINNING sales letters from the likes of Dan Kennedy, Agora Financial, BottomLine Health, Health & Healing, Stansberry Research, Russell Brunson, Newsmax, Frank Kern and more…
Then I suggest you grab a copy while he still has some available.
I’d be willing to bet that if you actually study this swipe file…
And you put it to use, you’ll easily make an extra 6-figures over the next few years because of it.
A good swipe file is that powerful.
So if that interests you…
I suggest grabbing a copy now while Todd still has a few copies left.
You can get all the details on the swipe file and snag a copy for yourself at the link below.
Hope ya get one…
– Justin
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