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Fair warning – if you’re writing emails for niches like health, financial or even survival than you probably should not copy my email style.

Why?

Because different styles work in different niches.

For example…

Someone with an email list in the keto niche is usually better off just hitting their list with offers every single day.

Why?

Because the buyers on these lists aren’t gonna hang around for 2-3 years (like people on my list will).

So you might as well sell them as much stuff as you can.

You’ll see similar things in the biz-opp niche…

People who buy biz-opp products are “hot” prospects for a few weeks.

And then they’re usually onto something else.

So one week they want to be a phone closer…

And then a month later, they’re not as motivated to leave their job…so they’re not a great prospect anymore.

And this behavior determines what kind of emails you should be sending them.

If you’re writing a daily email like mine (which is all about bonding with the reader) it’s not gonna be much help.

Cause the prospect probably isn’t sticking around anyway.

You’re better off just selling them more stuff.

And that brings me to an important point I want to make…

Every list is different.

Some lists (like mine) you’re better off playing the long game with storytelling (and not selling as much).

While other lists (like in health, financial or biz opp) you’re better off hitting them with a new offer every day.

However…

Whichever method email style you choose…

You still need to sell at some point.

Which is not always easy.

It can be confusing trying to come up with new angles for your email.

Or knowing how to start the email…

This is where my friends Tanner Henkel and Jerrod Harlan come in.

Over the last 12 months, they’ve been testing multiple emails every single day to the biggest lists in our industry. 

And they came up with a simple formula (called the PWAT formula) that allows you to write short 120-word emails that outsell other emails by 2-3x. 

Tanner and Jerrod used PWAT to increase the net revenue of the Natural Health Sherpa list from $2 million to $6.6 million.

And both these guys now make over $30k a month simply writing PWAT-style emails for offer owners.

So what they’re doing is working.

And luckily for you, they decided to start teaching their PWAT formula in a course they just put out.

It’s called the “7 Figure Email Machine”.

And I’d highly recommend it if you have your own list, or if you write emails for list owners.

Cause these two guys know exactly what works when it comes to emails that sell.

What’s more…

This course is normally $1497.

Which would be a killer deal in it’s own right.

Cause you get to learn from two of the best email copywriters in the world.

But for this week only…

Tanner and Jerrod are hooking my readers up with a $500 discount on the course.

So instead of $1497, it’s just $997.

There’s not many people I recommend you learn from when it comes to email copy.

But these guys have my highest recommendation (not something I take lightly).

They’re both in the trenches doing this everyday.

And they share everything in this course to help you write emails that make 2-3x the revenue that most other emails make.

So if that piques your interest…

I recommend checking out their 7 Figure Email Machine.

If you use the code “JUSTIN500” at checkout, you’ll get $500 off.

You can see everything that’s in the course, and read all about it right here.

– Justin


If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.