I think most entrepreneurs worry wayyy too much about their “competition”.
For example…
One of the most interesting things I’ve learned running a mastermind and selling courses is that the people who buy my stuff ALSO buy lots of other stuff.
They buy Ian Stanley’s email courses…
They buy Stefan’s copywriting course…
They buy Ben Settle’s books and newsletters…
They buy all that…
But that doesn’t stop them from buying my stuff.
Or from joining Copy Accelerator.
Why?
Because good buyers buy from lots of people.
That’s why they’re good buyers (and usually pretty successful).
This idea that if someone buys Ian’s course, then I’m losing out on that customer is just false.
It’s not a zero-sum situation.
Cause that person can still buy my stuff, or Stefan’s or Ben’s or whoevers…
None of us have an exclusive on customers…
Sure you might relate with me…
And like reading my stuff…
But that doesn’t stop you from buying other courses and products.
And that’s an important point…
Too many entrepreneurs are under the impression that customers are a zero sum game.
And that if someone else gets them, you miss out.
Not true.
The best customers buy a lot of stuff.
And they buy from everyone that they resonate with.
So what’s my point with all this?
Stop stressing so much about your competition.
And just focus on your own stuff.
Make it the best you can.
And market it the best you can.
If you do that, you’ll have more than enough customers to make you a bunch of dough.
Keep that in mind…
And enjoy your Monday.
– Justin
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